A different Thanksgiving this year?
Here’s what Americans have to say

64%

of Americans are planning a get-together with friends and family this Thanksgiving

38%

of Americans will go for a less elaborate meal this year due to the pandemic

60%

of Americans plan to buy from local small businesses this Thanksgiving

Thanksgiving this year is coming amid the looming pandemic threat and the deep financial distress it has created worldwide. This report delves into the virus’s impact on the joyous celebration, which also marks the beginning of the holiday season. Businesses can leverage this data in their decision making.

There is no doubt Thanksgiving will be different this year. The emphasis on social distancing has, to a considerable extent, overshadowed the extremely social occasion. Not forgetting the economic impact of COVID-19, which has fast turned this year into a thankless and a forgettable one. Amid all this, how are Americans planning on to give thanks this year? Piplsay polled 28,703 people nationwide to get some insights. Here is a summary of what we found:

Other Insights

  • 63% of Gen Xers and 70% of Millennials and Gen Zers are planning to celebrate Thanksgiving with friends and family
  • 67% of men are planning a dine-in or take-out on Thanksgiving as compared to just 33% of women
  • 59% of women are keen about shopping in-store as compared to 41% of men
  • 41% of Gen Xers and 36% of Millennials are planning a less elaborate Thanksgiving meal this year

Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the US from October 17-18, 2020. We received 28,703 online responses from individuals aged 18 years and older.

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