Ad-supported video streaming

How interested are American users?

Ad-supported video viewership has risen significantly since the pandemic, as more and bigger players continue to join in the race. This report delves into people’s streaming habits and preferences amid the changing over-the-top (OTT) landscape.

Gone are the days when ad-free viewing was the unique selling point of streaming platforms. While Netflix, Amazon Prime and Disney Plus continue to dominate subscription and viewership numbers, a host of ad-supported video-on-demand platforms are fast gaining ground and disrupting the OTT market. As a result, viewers today have the option to choose between premium subscriptions and ad-supported tiers, offered even by major streamers like Peacock and HBO Max. Will the growing number of streaming services providing high-quality content at lower prices bring advertisements back into our everyday lives? Piplsay polled 27,800 Americans to get some insights. Here is a summary of what we found:

Survey Methodology: This Piplsay survey was conducted nationwide in the US  from July 2-3, 2021. We received 27,800 online responses from individuals aged 18 years and older.