Amazon’s Prime Day sale

Will it be a hit this year?

Amazon announced a delay in its Prime Day sale, usually held in mid-July, for a later date this year due to the pandemic. This report delves into the current market sentiment around the big shopping day, especially given the financial downturn and the ongoing pandemic. Amazon, as well as other eCommerce platforms, can leverage this data in their decision making.

It has already happened in India, but Amazon is yet to announce the new date for its hugely popular Prime Day sale in the US. Was the eCommerce giant testing the waters with the two-day shopping event in India? We may not know. But it can undoubtedly take a cue from the current consumer excitement and buzz as it plans its major summer shopping sale in the country amid the pandemic. Here are the insights from Piplsay’s poll of 23,586 Americans across the country.

Other Insights

• 54% of men are looking forward to the Amazon Prime Day sale as compared to 46% of women
• 60% of men have started creating their Prime Day shopping list as compared to just 40% of women
• 24% of Gen Zers and 30% of Millennials plan to spend more on their shopping this year as compared to last year
• Millennials are the most interested in electronic products as compared to other age groups

Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the US from August 23-24, 2020. We received 23,586 online responses from individuals aged 18 years and older.