The-Indian-videotainment-battle-is-heating-up

The Indian videotainment battle is heating up and everyone’s basking in it

It's a fight that no one minds. After all, it is redefining entertainment for us all. Hotstar, Netflix, Amazon Prime are fast changing the rules of the games, making traditional tv viewing a thing of the past. The entertainment space, having hit a saturation point was bubbling for a change. Video streaming apps with their wide range of quality and diverse content helped change the status quo. What's more. Coming with the ...

Read More
After ending Korean reign

After ending Korean reign, China’s Xiaomi has big plans for India

Over 3 lakh mi phones were sold out in 3 minutes in its February flash sale this year!   It was literally a coup of sorts! Just a few years after its entry, Xiaomi beat Samsung to become India's top-selling smartphone company, two times in a row. This is no mean feat for a company which came into existence only six years ago. On the other hand, it's adversary - a household name in the ...

Read More
we-are-gobbling-up-the-internet-like-never-before-but-whos-complaining

We are gobbling up the internet like never before but who’s complaining?

500 million and counting... This is the expected number of internet users in the country in 2018 It's quite literally the start of the digital era in India! Not only has internet usage increased, even the way it is accessed has undergone a radical change. An estimated 80% people in the country access internet on their mobile phones. With close to 470 million mobile internet users, India is already the second largest online market in ...

Read More
Cricket-gets-Stumped-header-piplsay

Cricket gets Stumped! It’s ‘Let’s Football’ for the young

62% Indians say Cricket is not their top sporting choice It's bigger, bouncier and shinier Football is slowly stealing away the country's obsession with its mini competitor- the cricket ball. This fact revealed in the Piplsay survey comes as a welcome surprise in a nation that is obsessed with Cricket.  The pan India survey was conducted during the ongoing IPL festival and saw a strong participation of over 26,000 respondents. The fact that youngsters in the age group ...

Read More
India's 'Mann Ki Baat' for 2019 - Who's loved, Who's not?

India’s ‘Mann Ki Baat’ for 2019 – Who’s loved, Who’s not?

Muffler man Arvind Kejriwal sweeps away Gandhi Scion to take the second spot The nation has spoken. More than 26000 people surveyed by Piplsay have given their verdict on who is most suited to run the country. Coming a year ahead of the 2019 Lok Sabha polls, this political survey is a sentiment check prevalent across the country. It also comes at a time when the ruling party's deliverability is being closely dissected. For a ...

Read More