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From cash to e-wallet; How Indians spend their money

Paytm hai kya? It's a question we are all too familiar with by now. Rewind a few years back and the idea of a mobile wallet was somewhat hard to accept, especially in a cash-loving country like ours. But as they say, the times, they are a changing. Within the last couple of years, India has emerged as a digital payment powerhouse. But this journey has been an unlikely one...

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Jet, Set, Go! How Indians Make-Their-Yatra happen

Indians are taking off like never before. Call it a better lifestyle or a busy one, we are increasingly leaving our nest and traveling wide and far in our quest. Travel nowadays is no longer about meticulous planning. Be it travel options or bookings, everything is available at a click of a button. Add to that the plethora of travel portals which have become the one stop solution for all ...

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The News Television debate – Dissecting the English rat race

It's literally Breaking News, everywhere and almost everytime!!! And it comes bundled the exact same way - flashy headlines, fiery graphics, loud guests and even louder anchors. Add to that the tag of being biased and compromised. News channels today are no longer seen as neutral bodies. Sides seem to have clearly been taken, not just by channels but also by the viewers...

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Television is not passe´- It’s a big bright world out there

If you thought the once beloved idiot box was fazing out, then think again. The television universe is getting jazzier by the day, expanding quickly even as we march deeper into the digital era. Surprised? Well, you should be. Turns out Indians are buying television sets as eagerly as they are buying the latest gadgets. With a steady rise in tv sales, over 800 million people in the country today ...

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We are buying a lot of fakes – Increasingly and Unknowingly

The world is increasingly falling prey to fakery - fraud products that are cheap, sell fast and are often hard to spot. India is no different. From luxury items to consumer items & durables, our markets today are flooded with fake products most of which make their way in from China. Rising disposable incomes in the country have pushed the demand for branded products which in turn have encouraged the ...

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Breaking down the ‘News’ – Who’s watching What

Breaking News!! First on Ground Zero!! Number 1 News Channel!! Statements like these come at us faster than News itself. And they are just about everywhere. Flashing through our tv screens, peeking through newspapers and pouncing on us through street billboards. The fight for TRP can't get more intense than this. News channels in India are literally running a marathon with new runners joining in every few meters...

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Indian retail set for an e-turn, AI to lead the way

Reliance Industries' foray into the e-commerce space will only raise the stakes higher Indians are shopping like never before.. and a lot of it is happening on the internet. Bitten by the 'unlimited option, jaw-dropping prices' bug, our online shopping craze has contributed massively to making the Indian e-commerce industry one of the world's fastest growing. There is no stopping the mushrooming of start-up's which are catering to almost all our wants and ...

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