Bollywood-in-US-header-Piplsay

Bollywood hullabaloo – The American perspective

It's raining song and dance in America and they are soaking it all in. Bollywood movies are making a killing in the West with their loud, colorful and dramatic fest. The US has always been Bollywood's favorite destination, bringing in the moolah and Indo-American fanbase in equal measure. Today, any Indian movie that does well in North America can easily earn 10% or more of its worldwide gross...

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India’s Bollywood dream cast – Kisme Kitna hai dum!

Shahrukh Khan once famously said, "Cinema in India is like brushing your teeth in the morning. You can't escape it." Indians cannot live without their regular dose of Bollywood fodder - be it movies, songs or the stars. And with Bollywood churning out over 350 movies annually, there is just plenty of it all. As avid movie fans, we lap up everything that's laid in front of us. But what ...

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China finds new love in India and its totally Filmi

India and China may be enemies at the border but they do share a common love - Aamir Khan - and through him the entire Bollywood Jingbang. The dragon country is feasting on our movies and dancing to our tunes, quite literally. China has become the biggest overseas market for Indian movies, helping rake in moolah much beyond our imagination. This despite not having a sizeable Indian diaspora there like ...

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The Indian videotainment battle is heating up and everyone’s basking in it

It's a fight that no one minds. After all, it is redefining entertainment for us all. Hotstar, Netflix, Amazon Prime are fast changing the rules of the games, making traditional tv viewing a thing of the past. The entertainment space, having hit a saturation point was bubbling for a change. Video streaming apps with their wide range of quality and diverse content helped change the status quo. What's more. Coming with the ...

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