Christmas amid restrictions

How do Britons plan to celebrate?

The UK government has eased restrictions around Christmas to allow people to mix with a slightly bigger group of family and friends. This report tries to bring insights into how holiday celebrations may differ this year amid the pandemic. Businesses, as well as government agencies, can leverage this data in their decision making.

With the newly announced Christmas COVID rules, Britons can finally heave a sigh of relief. Having lived under some version of the lockdown the past few months, they can now look forward to spending Christmas with their loved ones, with travel and gathering restrictions being eased for five days from 23-27 December. The government, though, remains fearful, and rightly so, and has advised people to lay low given the worsening situation. How are Britons reacting to these developments, and what are they planning for the holidays this year? Piplsay polled 7000 people nationwide to get some insights. Here is a summary of what we found:

Other Insights

• 45% of women approve of the five-day relaxation of rules as compared to 55% of men
• 64% of Millennials and 52% of Gen Xers plan to celebrate Christmas with friends and family
• 70% of Gen Zers plan to celebrate New Year’s eve at a party venue as compared to just 30% of Millennials

Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the UK from December 4-6, 2020. We received 7000 online responses from individuals aged 18 years and older.