Cloud gaming is booming
How are UK gamers taking to it?

43%

of UK gamers have taken an interest in cloud gaming amid the COVID-19 lockdown

37%

of UK gamers have subscribed to a game streaming service; PlayStation Now leads

34%

of UK gamers have not subscribed to game streaming services because of price issues

The coronavirus pandemic and the ensuing lockdown has led to a massive boom in the online gaming industry, particularly cloud gaming. This report delves into the ongoing interest and trends in the upcoming world of gaming on demand. Game streaming services can leverage this data in their decision making

The future of gaming is in the cloud. Over the past year, cloud gaming as a concept has picked up the pace, with cloud computing giants like Microsoft, Amazon, and Google investing millions of dollars in it. By getting rid of expensive gaming rigs and letting users stream high-quality video games from remote servers directly to their devices like smartphones, cloud gaming is all set to change the face of online gaming as we know it. How popular is it with gaming enthusiasts in the UK, and which game streaming services seem to be hitting the right chord? Piplsay polled 12,090 Britons to get these insights. Here is a summary of what we found:

Other Insights

  • 56% of Gen Zers took an interest in cloud gaming amid the pandemic as compared to 44% of Millennials
  • 45% of Gen Zers have a cloud gaming subscription as compared to 35% of Millennials and 20% of Gen Xers
  • About 35% each of Gen Zers and Millennials have not taken a cloud gaming subscription because of its price

Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the UK from November 21-24, 2020. We received 12,090 online responses from individuals aged 18 years and older.

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