Eco-friendly smartphones
How interested are consumers?

70%

of Americans and 72% of Britons are excited about Samsung’s plan to use ocean plastic in its phones

68%

of Americans and 71% of Britons would proactively buy from smartphone brands that are eco-friendly

38%

of Americans trust Apple to be most committed towards sustainability; 35% of Britons trust Samsung

Samsung’s recently unveiled sustainability plan, Galaxy for the Planet, pledges to use recycled material in its mobile products and drop disposable plastic from its packaging by 2025. This report delves into consumer awareness and opinions of these green initiatives by top smartphone brands.

Samsung has plans to put plastic waste from the ocean to good use. In one of its most significant green initiatives, the phone maker has pledged to use recycled material in all its products, from phones to headphones and earbuds, in the next few years. However, the South Korean firm is not alone in its pro-planet pledge. Other biggies like Apple and Microsoft have also put their plans into action and hope to go carbon-neutral as early as 2030. While companies are taking proactive measures to minimize their environmental impact, how aware of it are consumers? Importantly, how does it affect consumer choices and attitudes, if at all? Piplsay polled 30,760 Americans and 9,140 Britons to get some insights. Here is a summary of what we found:

Survey Methodology: This Piplsay survey was conducted nationwide in the US and the UK from August 27-29, 2021. We received 30,760 and 9,140 online responses respectively from individuals aged 18 years and older.

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