Face-recognition tech in retail
Are Americans prepared for it?

60%

of Americans are unaware of the use of facial recognition technology in retail stores

42%

of Americans support the use of facial recognition technology in retail stores

69%

believe stores using facial recognition technology should inform their customers of it

Face-recognition technology is fast entering the retail sphere as big and small players look towards innovation and efficiency. This report delves into consumers’ opinions and comfort levels with the technology that can record and store their facial data, often without their knowledge. Retailers can leverage this data in their decision-making.

Over the past few years, the retail industry has witnessed massive adoption of technologies which enable smoother operations and enhanced customer service. The ongoing pandemic has further accelerated this shift towards technology as retailers grapple with safety and convenience issues like contactless payment and social distancing. But facial recognition software, widely being adopted by retailers, primarily for fraud and theft prevention, is facing stiff opposition from advocacy groups for being too invasive. With cameras able to track shoppers’ movements, behavior, and emotions, are we giving away too much in the name of security and customer experience? Piplsay polled 31,184 people across the country to get some insights. Here is a summary of what we found:

Survey Methodology: This Piplsay survey was conducted nationwide in the US  from August 8-9, 2021. We received 31,184 online responses from individuals aged 18 years and older.

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