Facebook desktop redesign
Hit or a miss?

24%

of Americans have tried Facebook’s latest desktop redesign so far

55%

Among users who have tried the redesign, about 55% like the new look

56%

of Americans trust Facebook with its data privacy efforts

One year after announcing an overhaul of its mobile app, Facebook has rolled out its redesigned desktop site for users this year. Piplsay reached out to Americans nationwide to get their opinion on this new revamped look. Facebook, as well as other social media brand, can leverage this data in their decision making.

Facebook users were in for a surprise last month when the social media giant made its new desktop design widely available to most of them. For now, users can opt-in to try out the new look before it becomes default later this year. One month post its wider rollout, what do Americans think of this redesign? Also, how much have they come to trust Facebook with its commitment to transform itself into a privacy-focused communication platform? Piplsay polled 9,529 people across the country to find the answers. Here’s a summary of what we found:

Facebook Desktop Redesign

Other Insights

  • 66% of male users like the new desktop redesign as compared to just 47% of female users
  • 61% of men and 51% of women trust Facebook with its data privacy efforts
  • 35% of Gen Zers and 29% of Millennials are not aware of Facebook’s desktop redesign
  • Close to 66% of Gen Zers and Millennials like the desktop redesign as compared to 54% of Gen Xers

Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the US in the month of April 2020. We received 9,529 online responses from individuals aged 18 years and older.

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