Facebook shops
How excited are Americans about it?

54%

of Americans have not heard about Facebook Shops yet; 20% have already shopped on it

57%

of those who have used Facebook Shops are pleased with their shopping experience

32%

of Americans think Facebook Shops will be a threat to eCommerce platforms like Amazon

As part of a major push towards eCommerce, Facebook now allows businesses to display and sell products on its platforms via its dedicated ‘Shops’ feature. This report delves into the popularity of the new service among users, nearly two months into its launch. Both Facebook and other eCommerce platforms can leverage this data in their decision making.

COVID-19 has forced most businesses to adapt and reinvent themselves, Facebook included. The social media giant rolled out its new feature, Facebook Shops, to help both businesses bounce back and to let its users shop within its apps. With online shopping gaining immense traction amid the lockdown, how is Facebook loving-America responding to this latest alternative? Piplsay polled 20,222 people nationwide to get the details. Here’s a summary of what we found:

Other Insights

  • 64% of Millennials have shopped on Facebook Shops until now as compared to 36% of Gen Zers
  • 69% of men are happy with their Facebook Shops experience as compared to just 31% of women
  • 42% of men think Facebook Shops will be a threat to other eCommerce platforms; 43% of women believe otherwise
  • 37% of Gen Zers and Gen Xers each would be uncomfortable sharing their financial details with Facebook as compared to 26% of Millennials

Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the US from July 19-20, 2020. We received 20,222 online responses from individuals aged 18 years and older.

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