Fake meat as fast food
How impressed are Americans?

54%

of Americans have tried the fake meat items available at popular fast-food chains

70%

of Americans have enjoyed the experience of eating fake meat items at fast-food chains

60%

would continue eating fake meat at fast-food chains, mainly for health reasons

A growing number of fast-food chains in the US have begun offering fake meat or plant-based meat options on their menu. This report delves into people’s acceptance of and excitement around this popular upcoming food trend. Restaurants and fast-food chains can leverage this data in their decision-making.

 Over the past few years, the fake meat phenomenon has gone from being a highly speculative curiosity to an in-demand food item, available not just in grocery stores but also dished out over the counters of popular fast-food chains across the country. From burgers and sandwiches to tacos and pizzas, a wide range of meatless alternatives is available to customers today, many of whom are opting for them for health, environmental or ethical reasons. Given this new shift towards a vegetarian or vegan diet, how keen are Americans on this new trend? Piplsay polled 30,700 people nationwide to get some insights. Here is a summary of what we found:

Survey Methodology: This Piplsay survey was conducted nationwide in the US  from August 22-24, 2021. We received 30,700 online responses from individuals aged 18 years and older.

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