A growing number of fast-food chains in the US have begun offering fake meat or plant-based meat options on their menu. This report delves into people’s acceptance of and excitement around this popular upcoming food trend. Restaurants and fast-food chains can leverage this data in their decision-making.

 Over the past few years, the fake meat phenomenon has gone from being a highly speculative curiosity to an in-demand food item, available not just in grocery stores but also dished out over the counters of popular fast-food chains across the country. From burgers and sandwiches to tacos and pizzas, a wide range of meatless alternatives is available to customers today, many of whom are opting for them for health, environmental or ethical reasons. Given this new shift towards a vegetarian or vegan diet, how keen are Americans on this new trend? Piplsay polled 30,700 people nationwide to get some insights. Here is a summary of what we found:

Survey Methodology: This Piplsay survey was conducted nationwide in the US  from August 22-24, 2021. We received 30,700 online responses from individuals aged 18 years and older.