The financial distress that the pandemic has brought on will likely alter the way most Britons will enjoy the holiday season this year, be it shopping or travel. This report delves into the impact of these changes on brands and businesses, especially as they look to revive themselves after months of downturn. Companies can leverage this data in their decision making.

Christmas, no doubt, will be different this year, what with the pandemic upending most of our plans. The ongoing lockdowns and restrictions will continue to be a dampener, especially for those planning to travel during the holidays. But despite the gloom, Britons are looking forward to bringing in the holiday spirit in their own little ways. Amidst all these changes, how will Christmas planning and travel vary this year? Piplsay polled 11,055 Britons nationwide to get some insights. Here is a summary of what we found:

Other Insights

• 60% of Gen Zers and 56% of Millennials plan to reduce their holiday spendings this year
• 58% of women will cut down on their Christmas gift shopping as compared to 42% of men
• 61% of Gen Zers are planning to travel during the holidays as compared to just 39% of Gen Xers

Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the UK from November 13-15, 2020. We received 11,055 online responses from individuals aged 18 years and older.