The financial distress that the pandemic has brought on will likely alter the way most Americans will enjoy the holidays this year, be it shopping or travel. This report delves into the impact of these changes on brands and businesses, especially as they look to revive themselves after months of downturn. Companies can leverage this data in their decision making.

Christmas, no doubt, will be different this year. The financial and emotional toll brought on by the pandemic will most likely change the way Americans will enjoy the holidays this season. Besides, fear and uncertainty continue to persist with the virus threat still looming large. Amidst all these changes, how will holiday planning and travel vary this year? Piplsay polled 30,530 Americans nationwide to get some insights. Here is a summary of what we found:

Other Insights

• 54% of women plan to reduce their holiday spending this year as compared to 46% of men; the same with 56% each of Gen Zers and Millennials
• 53% of women will cut back on their personal shopping and Christmas gifts as compared to 47% of women
• 53% of Gen Zers have plans to travel internationally as compared to 47% of Gen Xers

Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the US from November 19-21, 2020. We received 30,530 online responses from individuals aged 18 years and older.