Holidaying amid the pandemic

Here’s what Brits plan to do

The availability of vaccines has given a fresh lease of life to the travel industry that is desperately seeking to revive itself amid the ongoing pandemic. This report delves into the Britons’ travel plans as they look forward to the end of the third national lockdown. Travel companies can leverage this data in their decision-making.

With PM Boris Johnson planning a roadmap out of restrictions, Britons are hoping for a lockdown-free summer this year. Travel trends, however, may change considerably with several pandemic-related factors like finances, fears of virus strains, and travel restrictions weighing down on the plans. Additionally, the mandatory quarantine for British residents arriving from COVID hotspots may force many holidaymakers to opt for UK destinations over foreign locations. Amid all these changes and uncertainties, how are Britons planning to unwind post the third lockdown? Piplsay polled 6,073 people nationwide to get some insights. Here is a summary of what we found:

Other Insights

• About 37% of Millennials and Gen Zers are planning a holiday this year as compared to 26% of Gen Xers
• 44% of Gen Zers and 38% of Gen Xers are planning to holiday outside the UK post the lockdown
• 41% of Gen Zers plan to pay for their holiday through credit card as compared to 37% of Millennials and 22% of Gen Xers

Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the UK from February 6-9, 2021. We received 6,073 online responses from individuals aged 18 years and older.