Meaty affair
How popular is fake meat in America?

51%

A whopping of Americans have tried fake meat at least once

27%

of Americans think they are healthy and eco-friendly

12%

of Americans fake meat ‘quite often’

The fake meat industry in America is growing rapidly, with even major meat producers jumping into the fray. But opinions remain divided on whether fake meat is a better alternative to real meat. Piplsay conducted this nationwide poll to find out what American consumers think about it. Meat producers, as well as fake meat brands, can leverage this data in their decision making.

Fake pork made its delicious debut at the CES this month and it may soon be flooding grocery stores across the country. Despite the growing interest and enthusiasm around fake meat, questions remain on the health benefits of these ‘ultra-processed imitations.’

While experts and meat producers, both real and fake, continue to debate over it, what are American consumers taking to this emerging trend? Is fake meat here to stay? Piplsay polled 31,909 Americans to get the juicy details. Here’s a quick summary of what we found

Meaty Affair

Other Insights

  • 30% of men think fake meat is healthy and eco-friendly, as compared to 25% of women
  • 23% of millennials eat fake meat for health & environmental reasons – highest amongst age groups
  • 52% of Baby boomers are not interested in trying fake meat – highest amongst age groups

Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the US in the month of January 2020. We received 31,909 responses from individuals aged 18 years and older.

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