Premier League amid COVID-19

What do British fans think?

Top-flight football in the UK has been allowed to continue despite rising COVID-19 cases and a national lockdown. This report delves into the thoughts and opinions of sports enthusiasts as they increasingly look to sports for a break from the everyday fears and concerns.

The Premier League kicked off the new year with a record number of positive COVID-19 cases among players and club staff despite strict protocols. League officials, however, have continued to insist that fixtures will be played as scheduled, a decision that has the government’s backing as well. Amid mounting infections, increasing match postponements, and even calls for a ‘circuit-breaker’ pause, how keen are football enthusiasts to experience the thrill and see the season conclude on time? Piplsay polled 6,000 British fans nationwide to get some insights. Here is a summary of what we found:

Other Insights

• 60% of female fans think the season should be suspended as compared to 40% of male fans
• 70% of Gen Zers and 67% of Gen Xers are following premier league matches very keenly
• 55% of Gen Zers think there should be a ‘circuit-breaker’ pause in the schedule as compared to 45% of Millennials

Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the UK from January 17-20, 2021. We received 6,000 online responses from individuals aged 18 years and older.