Samsung S20 & Z flip
Are Americans impressed?

46%

of Americans plan to buy the Galaxy S20 or Z Flip this year

49%

of Americans believe the S20 cameras will outperform the iPhone’s picture quality

32%

of Americans expect the Galaxy Z Fold to perform flawlessly

Samsung’s latest Galaxy smartphones have become quite the talking point because of their generous features. However, they come at a time when brands continue to struggle with plateauing sales, in part due to lack of innovation and must-have upgrades. Piplsay (powered by Market Cube) reached out to Americans nationwide to get their opinion and understand the latest trends. Samsung, as well as other smartphone makers, can leverage this data in their decision-making.

Larger screen, sleek design, better cameras. Samsung’s latest smartphones, the Galaxy S20 series, and Z Flip offer all this and more. But hit by the ‘high price-minor upgrade’ fatigue, will American consumers be impressed enough? More importantly, how will this play out for Apple’s upcoming iPhone 12 launch. Piplsay polled 41,523 Americans to get their first impression of Samsung’s latest offerings. Here’s a quick summary of what we found:

Samsung S20 And Z-Flip

Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the US in the month of February 2020. We received 41,523 online responses from individuals aged 18 years and older.

For deeper insights, download the detailed research report here

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