Spooked about Halloween?
Here’s what Britons are planning

61%

of Britons are not interested in attending Halloween events and parties this year

48%

of parents in the UK will not let their kids go trick-or-treating this Halloween

43%

of Britons will buy and eat fewer candies this year for health and safety reasons

Halloween celebrations will look different this year with several places cancelling celebrations and doubts about trick-or-treating amid coronavirus restrictions. This report brings insights into how Britons may forego traditions and celebrate Halloween this year. Events planners, as well as candy manufacturers, can leverage this data in their decision making.

Halloween is up ahead, kickstarting the holiday celebrations that Britons look forward to the most. It’s also a busy time for candy makers who prepare themselves for a month of sweet sales, though many may have scaled back on Halloween-specific confectionaries this season. The spooky holiday though, will certainly not be the same this year, with the government tightening Coronavirus restrictions amid the second wave. Given the growing concerns and restrictions, how different will the celebrations be this year? Piplsay polled 12,067 Britons nationwide to get these insights. Here’s a summary of what we found:

Other Insights

  • 58% of men are more comfortable letting their kids go trick-or-treating as compared to 42% of women
  • 53% of Gen Zers and 43% of Millennials would be interested in attending Halloween events and parties this year if permitted
  • About 25% of Gen Zers, Millennials, and Gen Xers will consume far fewer candies this year for health and safety reasons

Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the UK from September 26-27, 2020. We received 12,067 online responses from individuals aged 18 years and older.

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