With licensed Pro Gamers, huge sponsorship deals, and millions of online viewers, eSports seems to have finally cracked into the mainstream media. What started as a small college competition back in the 70s has taken the world by storm today, turning competitive gaming into a serious money maker.
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It's really the clash of the titans. Kanye West's Yeezys and Michael Jordan's Air Jordan's are caught in a tight race to conquer the sneaker world. But what we see is simply the tip of the iceberg, and a 'premium' one at that. Underneath is a gigantic heap of regular sneaker wear that helps make America the largest footwear market in the world.
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