President Trump’s scathing takedown of Goodyear Tires for disallowing campaign attire has once again stoked controversy over political expression in the workplace. This report delves into the opinions of working Americans as the race to the bitterly contested presidential poll heats up. Brands and organizations can leverage this data in their decision making.

America’s pitched battle over politics and race has increasingly begun to turn the spotlight on workplace policies yet again. A month after employees of Whole Foods sued the company for discriminating against them for wearing Black Lives Matter gear, President Trump himself called for the boycott of Goodyear Tires claiming the company banned hats bearing his campaign phrase ‘Make America Great Again’ or MAGA. With most people divided into two warring camps, Piplsay polled 20,283 American workers to get their take on the matter. Here’s a summary of what we found:

Other Insights

• 43% of Gen Zers and 57% of Gen Xers believe workplaces should be free of political expressions
• 55% of men think organizations should take a stand on political issues as compared to 45% of women
• About 65% of Millennials and Gen Xers think organizations must be transparent about their political donations
• 62% of men believe President Trump was right to criticize Goodyear and call for their boycott as compared to just 38% of women

Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the US from September 5-6, 2020. We received 20,283 online responses from individuals aged 18 years and older.