The Brexit trade agreement was finally signed last month, four years after the UK voted to leave the EU in a historic referendum. This report delves into the thoughts and opinions of Britons as they prepare themselves for the many changes that are to come in the months ahead.

The political process of leaving the EU is finally over for the UK, with a complicated and long-drawn-out deal struck between the two sides on Christmas eve. While changes in political and trade relations will be worked out at higher levels, ordinary Britons will have to deal with rules that will significantly impact how they live and work between and within the EU. With rather close pro and anti-Brexit votes kickstarting the whole process, what do Britons think of the new trade deal and its long-term impacts? Piplsay polled 6,053 people nationwide to get the details.

Other Insights

• 59% of men are happy about the Brexit  deal as compared to 41% of women
• 36% of Gen Zers are quite aware of the Brexit deal as compared to 34% of Millennials and 30% of Gen Xers
• 41% of Gen Zers ansd 34% of Millennials believe the UK will fare worse outside of the EU

Survey Methodology: This Piplsay survey was conducted nationwide in the UK from January 11-13, 2021. We received 6,053 online responses from individuals aged 18 years and older.