The Ford F-150 Lightning
Fueling the electric truck rage

32%

of Americans are most impressed with the F-150 Lightning, followed by 24% for the Cybertruck

25%

of Americans have plans to purchase an electric pickup truck in the near future

34%

of electric pickup truck buyers would focus most on specifications while making a purchase

Automaker Ford recently unveiled its latest all-electric pickup truck, the F-150 Lightning, setting the stage for an interesting fight with other biggies like Tesla’s Cybertruck and GMC’s Hummer. This report delves into people’s excitement about these latest brand offerings and their acceptance of electric vehicles in general.

America’s favorite pickup truck is going all-electric. Ford’s F-150 Lightning is the latest in a string of electric vehicles being launched by carmakers in the country and will likely hit the market in early 2022. Packed with interesting features and with almost identical looks as its gas-powered and hybrid counterparts, the F-150 Lightning has already attracted comparisons with the more angular and sci-fi looking Tesla Cybertruck, whose production is likely to begin mid next year. As automakers focus on adding more EVs to their lineup, how keen are consumers to opt for greener options? Piplsay polled 27,870 Americans nationwide to get some insights. Here is a summary of what we found:

Survey Methodology: This Piplsay survey was conducted nationwide in the US from June 1-2, 2021. We received 27,870 online responses from individuals aged 18 years and older.

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