The new iPhone 13

Decoding the Apple mania

Apple Inc recently launched its next-generation smartphone, the iPhone 13 series comprising four models, at its virtual tech event in California. This report delves into changing consumer opinions and trends around iPhone launches and the brand loyalty debate.

Apple’s new iPhone 13 lineup revealed at its annual September event comes with several minor upgrades but no major surprises. With larger storage, a bigger battery and innovative camera features, the new phones are priced the same as last year’s iPhone 12. Still, it remains to be seen if this will be enough incentive for iPhone users to upgrade to the newest version. With people holding on to their phones for a longer period, making a switch to other cheaper brands, and considering the impact of the pandemic, how will the move play out for Apple this year? Piplsay polled 30,580 Americans and 9,200 Britons to get some insights. Here is a summary of what we found:

Other Insights

• • 54% of Gen Zer and 67% of Millennial respondents in the US think it is worth buying or upgrading to iPhone 13
  • Similarly, 59% of Gen Zer and 48% of Millennial respondents in the UK think it is worth buying or upgrading to iPhone 13
  • Among US respondents who are considering switching from an iPhone to another brand, Millennials lead the way at 41%, followed by 32% of Gen Xers and 27% of Gen Zers
  • Similarly, 48% of Gen Zer respondents in the UK are considering switching from an iPhone to another brand as compared to 26% of both Millennials and Gen Xers

Survey Methodology: This Piplsay survey was conducted nationwide in the US and the UK from September 17-19, 2021. We received 30,580 and 9,200 online responses respectively from individuals aged 18 years and older.