The R1T electric pickup is here
What’s the buzz in America?

75%

of US respondents are impressed with the R1T, mostly for its features

59%

of potential electric pickup buyers would consider the R1T when making a purchase

22%

of potential electric pickup buyers would not consider the R1T due to their brand loyalty

Rivian Automotive Inc. has produced its first all-electric pickup truck, the R1T, which will soon be delivered to customers across the US. The development is momentous considering the ongoing EV focus and the big players involved in it. This report delves into America’s first reactions to this latest launch and the excitement surrounding the electric revolution.

It’s not every day that someone beats the likes of Telsa, Ford, and GM all at once. American start-up Rivian did it in one swift move when its first customer vehicle rolled off the production line at its Illinois plant last week. In doing so, Rivian has not only become the first carmaker to market with an electric pickup but has also smashed the domination of Tesla as the only all-electric carmaker in America.

The R1T has impressed people with its looks and specs, but it has enormous competition ahead with big upcoming launches, including the Tesla Cybertruck, GMC Hummer, and Ford F-150 Lightning. Rivian also has the additional challenge of surviving in the tough EV segment, which has previously witnessed several failed attempts and bankruptcies. Will Rivian enjoy its first-mover advantage and make a mark in this vehicle category that is so loved by the American public? Piplsay polled 26,600 Americans nationwide to get some insights. Here is a summary of what we found:

Survey Methodology: This Piplsay survey was conducted nationwide in the US  from September 20-22, 2021. We received 26,600 online responses from individuals aged 18 years and older.

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