Twitter vs. Facebook
Who’s winning the ideology race?

59%

of Americans support Twitter’s decision to add labels to questionable and offensive tweets

46%

of Americans believe social media platforms should step up and act responsibly

46%

of Americans think Twitter’s action will positively influence other platforms to take similar steps

Twitter’s decision to label President Trump’s tweet for fact-check and violence created quite a controversy last month, resulting in the president signing an executive order to rein in their freedom. Facebook also criticized Twitter for trying to act as the ‘arbiter of truth.’ This report delves into what American users think of this new development. Social media platforms can leverage this data in their decision making.

It’s Twitter vs. Facebook once again as the former wades into the ‘label’ controversy, reigniting the debate on whether social media platforms should remain mere sounding boards, or whether they should start regulating user content. As avid users of both Twitter and Facebook, which platform and its ideology do Americans vouch for? Piplsay polled 20,313 Americans to get these answers. Here’s a summary of what we found?

Twitter Vs Facebook

Other Insights

  • An equal 70% of men and women support Twitter’s policy of labeling questionable and offensive tweets
  • 26% of Gen Zers disapprove of Twitter’s new policy as compared to 21% of Millennials and Gen Xers
  • 53% of Millennials and 49% of Gen Zers think Twitter’s action will positively influence others to regulate and verify content on their platform

Survey Methodology: This Piplsay survey (powered by Market Cube) was conducted nationwide in the US from June 6-7, 2020. We received 20,313 online responses from individuals aged 18 years and older.

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